Advertising : its role in modern marketing  
/ Dean M. Krugman...[et al.]. 
 - 8th ed.. 
 - Fort Worth  The Dryden Press  1994. 
 - xxv, 617p.  ill. (some col.)  29cm 
<br/><br/><label>ISBN: </label>0030767520  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ADV 1994