Russell  <br/><br/>
Kleppner's advertising procedure  
/ J. Thomas Russell, W. Ronald Lane. 
 - 13th ed.. 
 - New Jersey  1996 
 - xviii, 799p.  27cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0133488306  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 RUS 1996