TY  - BOOK
AU  - Russell 
AU  - Lane, W. Ronald
TI  - Kleppner's advertising procedure 
SN  - 0133488306 
U1  - 659.1 RUS 1996 
PY  - 1996///
CY  - New Jersey
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -