Dru  <br/><br/>
Disruption : overtuning conventions and shaking up the marketplace  
/ Jean-Marie Dru. 
 - New York  John Wiley & Sons  1996. 
 - ix, 239p.  ill.  24cm 
<br/><br/><label>ISBN: </label>0471165654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies<br/>Advertising--Cross-cultural studies<br/>Creative ability in business
<br/><br/><label>Dewey Class. No.: </label>659.1 DRU 1996