TY  - BOOK
AU  - Dru 
TI  - Disruption : overtuning conventions and shaking up the marketplace 
SN  - 0471165654
U1  - 659.1 DRU 1996 
PY  - 1996///
CY  - New York
PB  - John Wiley & Sons
KW  - Advertising agencies
KW  - Advertising
KW  - Cross-cultural studies
KW  - Creative ability in business
ER  -