TY  - BOOK
AU  - O'Shaughnessy, John 
TI  - Competitive marketing : teacher's manual 
SN  - 0415128072
U1  - 658.8 OSH 1995 
PY  - 1995///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Management
ER  -