TY  - BOOK
AU  - Hoyer 
AU  - MacInnis, Deborah J.
TI  - Consumer behavior 
SN  - 0395838509
U1  - 658.8342 HOY 1997 
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
ER  -