TY  - BOOK
AU  - Upshaw 
TI  - Building brand identity : a strategy for success in a hostile marketplace 
SN  - 047104220X
U1  - 658.8343 UPS 1995 
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons
KW  - Brands
N1  - Includes index
ER  -