Kumar  <br/><br/>
Essentials of marketing research  
/ V. Kumar, David A. Aaker, George S. Day. 
 - New York  John Wiley & Sons  1999. 
 - xvi, 623p.  ill.  26cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471170682  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 KUM 1999