Armstrong  <br/><br/>
Marketing : an introduction  
/ Gary Armstrong, Philip Kotler. 
 - 5th ed.. 
 - Upper Saddle River, N.J  Prentice Hall  2000. 
 - xxvii, 575p.  ill. (some col.)  25cm 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013012771X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM 2000