TY  - BOOK
AU  - Schoell, William F. 
AU  - Guiltinan, Joseph P.
TI  - Marketing : Contemporary concepts and practices 
SN  - 0205156029 
U1  - 658.8 SCH 1995 
PY  - 1995///
CY  - Englewood cliffs,N.J
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -