Arens  <br/><br/>
Contemporary advertising  
/ William F. Arens; with the editorial collaboration of Jack J. Whidden. 
 - 6th. ed.. 
 - Chicago  Irwin  1996. 
 - xxxi, v.p.  ill.  28cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE 1996