TY  - BOOK
AU  - Arens 
AU  - Whidden, Jack J.
TI  - Contemporary advertising 
SN  - 0256182574
U1  - 659.1 ARE 1996 
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -