TY  - BOOK
AU  - Cravens, David W. 
TI  - Strategic marketing 
SN  - 0256214387
U1  - 658.802 CRA 1997 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
ER  -