Perreault, William D.  <br/><br/>
Applications in basic marketing : clippings from the popular business press, 1998-1999 edition  
/ William D. Perreault and E. Jerome McCarthy. 
 - International edition. 
 - Boston  Irwin/McGraw Hill  1999. 
 - ix, 176p.  ill.  29cm 
<br/><br/><label>ISBN: </label>0075610280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PER 1999