TY  - BOOK
AU  - Perreault, William D. 
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing : clippings from the popular business press, 1998-1999 edition 
SN  - 0075610280
U1  - 658.8 PER 1999 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing
ER  -