Zeithaml, Valarie A.  <br/><br/>
Services marketing  
/ Valarie A. Zeithaml. 
 - 1st. ed.. 
 - New York  McGraw Hill  1996. 
 - xx, 700p  ill  24cm 
<br/><br/><label>ISBN: </label>0070782504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI 1996