Knapp  <br/><br/>
The brandmindset  
/ Duane E. Knapp. 
 - New York  McGraw Hill  2000. 
 - xxiii, 277p.  ill.  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>007134795X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Marketing<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 KNA 2000