TY  - BOOK
AU  - Knapp 
TI  - The brandmindset 
SN  - 007134795X 
U1  - 658.827 KNA 2000 
PY  - 2000///
CY  - New York
PB  - McGraw Hill
KW  - Brand name products
KW  - Marketing
KW  - Product management
N1  - Includes bibliographical references and index
ER  -