Doyle, Peter  <br/><br/>
Marketing management and strategy  
/ Peter Doyle. 
 - 2nd ed.. 
 - London  Prentice Hall  1998. 
 - xvii, 465p.  ill.  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132622394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8 DOY 1998