TY  - BOOK
AU  - Doyle, Peter 
TI  - Marketing management and strategy 
SN  - 0132622394
U1  - 658.8 DOY 1998 
PY  - 1998///
CY  - London
PB  - Prentice Hall
KW  - Competition
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -