TY  - BOOK
AU  - Brierty, Edward G. 
AU  - Eckles, Robert W.
AU  - Reeder, Robert R.
TI  - Business marketing 
SN  - 0137573782 
U1  - 658.8 BRI 1998 
PY  - 1998///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -