Walker, Orville C.  <br/><br/>
Marketing strategy : planning and implementation  
/ Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. 
 - 3rd ed.. 
 - Boston  Irwin / McGraw Hill  1999. 
 - xxiii, 393p.lbill.  25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256261180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL 1999