TY  - BOOK
AU  - Walker, Orville C. 
AU  - Boyd, Harper W.
AU  - Larreche, Jean-Claude
TI  - Marketing strategy : planning and implementation 
SN  - 0256261180
U1  - 658.802 WAL 1999 
PY  - 1999///
CY  - Boston
PB  - Irwin / McGraw Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -