Arens  <br/><br/>
Contemporary advertising  
/ William F. Arens; with the editorial collaboration of Jack J. Whidden. 
 - 7th. ed.. 
 - Boston  Irwin  1999. 
 - xxxii, 533p.  ill. (some col.)  27cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256262535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE 1999