Macnamara  <br/><br/>
Public relations handbook : for managers and executives  
/ Jim R. Macnamara. 
 - Rev. ed.. 
 - Sydney  Prentice Hall Australia  1996. 
 - xvi, 280p.  23cm 
 - Competitive edge management series .
<br/><br/>Includes bibliography 
<br/><br/><label>ISBN: </label>072480949X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2 MAC 1996