TY  - BOOK
AU  - Macnamara 
ED  - Australian Institute of Management
TI  - Public relations handbook : for managers and executives 
T2  - Competitive edge management series
SN  - 072480949X
U1  - 659.2 MAC 1996 
PY  - 1996///
CY  - Sydney
PB  - Prentice Hall Australia
KW  - Communication
KW  - Public relations
N1  - Includes bibliography
ER  -