Wells  <br/><br/>
Advertising : principles & practice  
/ William Wells, John Burnett, Sandra Moriarty. 
 - 4th ed.. 
 - Upper Saddle River, New Jersey  Prentice-Hall  1998. 
 - xxi, 731p.  ill. (some col.)  28cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135978815  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL 1998