TY  - BOOK
AU  - Wells 
AU  - Burnett, John
AU  - Moriarty, Sandra E.
TI  - Advertising : principles & practice 
SN  - 0135978815 
U1  - 659.1 WEL 1998 
PY  - 1998///
CY  - Upper Saddle River, New Jersey
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -