Marketing  
/ Eric N. Berkowitz...[et al.]. 
 - 5th ed.. 
 - Boston  Irwin/McGraw Hill  1997. 
 - xxxii, 736p.  ill. (some col.)  28cm 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256189684  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR 1997