TY  - BOOK
AU  - Keller 
TI  - Strategic brand management : building, measuring, and managing brand equity 
SN  - 0131201158 
U1  - 658.827 KEL 1998 
PY  - 1998///
CY  - London
PB  - Prentice Hall, Inc.
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -