Kotler  <br/><br/>
Marketing management : analysis, planning, implementation, and control  
/ Philip Kotler. 
 - Millennium ed.. 
 - New Jersey  Prentice-Hall, Inc.  2000. 
 - xxxii, 131p.  col. ill.  26cm 
 - The Prentice-Hall international series in marketing .
<br/><br/> Includes indexes 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130122173  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2000