TY  - BOOK
AU  - Kotler 
TI  - Marketing management : analysis, planning, implementation, and control 
T2  - The Prentice-Hall international series in marketing
SN  - 0130122173 
U1  - 658.8 KOT 2000 
PY  - 2000///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Marketing
KW  - Management
N1  - Includes indexes; Includes bibliographical references
ER  -