Lancester  <br/><br/>
Marketing management  
/ Geoff Lancester, Lester Massingham. 
 - 2nd ed.. 
 - London  McGraw Hill  1998. 
 - x, 383p.  ill.  25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>00709291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 LAN 1998