TY  - BOOK
AU  - Lancester 
AU  - Massingham, Lester
TI  - Marketing management 
SN  - 00709291
U1  - 658.8 LAN 1998 
PY  - 1998///
CY  - London
PB  - McGraw Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -