Nilson  <br/><br/>
Competitive branding : winning in the market place with value-added brands  
/ Torsten H. Nilson. 
 - New York  John Wiley & Sons  1998. 
 - ix, 235ms.  23cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471984574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.827 NIL 1998