TY  - BOOK
AU  - Nilson 
TI  - Competitive branding : winning in the market place with value-added brands 
SN  - 0471984574
U1  - 658.827 NIL 1998 
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -