Frain  <br/><br/>
Introduction to marketing  
/ John Frain. 
 - 4th ed.. 
 - London  International Thomson Business Press  1999. 
 - ix, 444p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1861521472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 FRA 1999