Batra  <br/><br/>
Advertising management  
/ Rajeev Batra, John G. Myers, and David A Aaker. 
 - 5th ed.. 
 - Upper Saddle River, N.J.  Prentice-Hall  1996. 
 - xiii, 754p.  ill.  25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013520917X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT 1996