TY  - BOOK
AU  - Batra 
AU  - Aaker, David A.
AU  - Myers, John G.
TI  - Advertising management 
SN  - 013520917X
U1  - 659.1 BAT 1996 
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -