McDonald, William J.  <br/><br/>
Cases in strategic marketing management : an integrated approach  
/ William J. McDonald. 
 - New Jersey  Prentice Hall  1998. 
 - viii, 352p.  ill.  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0023794240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies<br/>Marketing--Decision making--Computer programs<br/>Marketing--Management--Case studies<br/>Marketing--Management--Computer programs
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD 1998