TY  - BOOK
AU  - McDonald, William J. 
TI  - Cases in strategic marketing management : an integrated approach 
SN  - 0023794240
U1  - 658.8 MCD 1998 
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Computer programs
KW  - Management
N1  - Includes bibliographical references and index
ER  -