Hawkins, Del I.  <br/><br/>
Consumer bahavior : building the marketing strategy  
/ Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 7th ed.. 
 - Boston  Irwin McGraw Hill  1998. 
 - xxv, 760p  ill  26cm +  1 diskette (3 1/2in.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256218951  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer bahavior--United States--Case study<br/>Consumer bahavior--United States<br/>Market surveys--United States
<br/><br/><label>Dewey Class. No.: </label>658.8342097321 HAW 1998