TY  - BOOK
AU  - Hawkins, Del I. 
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer bahavior : building the marketing strategy 
SN  - 0256218951 
U1  - 658.8342097321 HAW 1998 
PY  - 1998///
CY  - Boston
PB  - Irwin McGraw Hill
KW  - Consumer bahavior
KW  - Case study
KW  - United States
KW  - Market surveys
N1  - Includes index
ER  -