Westwood  <br/><br/>
How to write a marketing plan  
/ John Westwood. 
 - 2nd ed.. 
 - London  Kogan Page Limited  2000. 
 - iv, 122p.  ill.  21cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0749432543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Report writing
<br/><br/><label>Dewey Class. No.: </label>658.802 WES 2000