TY  - BOOK
AU  - Westwood 
TI  - How to write a marketing plan 
SN  - 0749432543
U1  - 658.802 WES 2000 
PY  - 2000///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
KW  - Management
KW  - Report writing
N1  - Includes index
ER  -