Zikmund, William G.  <br/><br/>
Marketing  
/ William G. Zikmund, and Michael d'Amico. 
 - 6th ed.. 
 - Cincinnati, Ohio  South-Western College Pub.  1999. 
 - xxix, 701p  col. ill  28cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538882158  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIK 1998