Lamb, Charles W  <br/><br/>
Marketing  
/ Charles W. Lamb, Joseph H. Hair, and, Carl McDaniel. 
 - 5th ed.. 
 - Australia  South-Western College Pub.  2000. 
 - xvi, 773p  col. ill  28cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324006381  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM 1999