TY  - BOOK
AU  - Lamb, Charles W 
AU  - Hair, Joseph F
AU  - McDaniel, Carl D
TI  - Marketing 
SN  - 0324006381 
U1  - 658.8 LAM 1999 
PY  - 2000///
CY  - Australia
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -