TY  - BOOK
AU  - Jain 
TI  - Marketing, planning & strategy 
SN  - 0324014805 
U1  - 658.802 JAI 1999 
PY  - 2000///
CY  - Australia
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -